This innovative texture-creating shampoo actually deposits clay powder on the hair fiber to create texture and density, leaving the hair with a ready to style second-day, thick, textured feel. It strengthens and hydrates, helping fine hair to feel more robust, and thick hair to feel nourished. Ideal for all hair types and textures, especially fine, lifeless hair. Use it to add the right amount of grip for textured braids and ponytails.